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Acquiring customers is only half the battle. Getting them to stick around depends on getting them to use (and find value) in your product or service. Hireframe Co-Founder and CEO Mike Wu breaks down a key role in getting that to happen: the Customer Onboarding Specialist. In this video, Mike covers what a dedicated onboarder actually does, the three types of specialists, and current job market salary data.

No matter what industry you're in, find out the kind of specialist you need, what work experience to look for, and the KPIs you should follow after you make a hire.