Case Study - Adding $10M In Pipeline For Orum

Heading into 2020, Orum faced a common challenge that many fast growing startups encounter: How do you continue to see "hockey stick" growth of your pipeline without seeing the same increase in sales team operating expenses?

Joi lee

June 10, 2021

Heading into 2020, Orum faced a common challenge that many fast growing startups encounter:

How do you continue to see "hockey stick" growth of your pipeline without seeing the same increase in sales team operating expenses?

In partnering with Hireframe and leveraging their own proprietary dialing technology, Orum was able to boost pipeline generation by 2x.

Problem

  • Orum needed to aggressively increase pipeline generation to help support their new Account Executive hires without dramatically increasing their sales team expenses

Solution

  • Hireframe worked collaboratively with Orum to identify points of friction in their sales process to be solved without technology (Orum's dialer), staffing (Hireframe Account Development Representatives) and process changes
“Hireframe helped us increase pipeline by $10M+ while cutting costs by 76%” - Jason Dorfman

Results

  • Hireframe's Account Development Representatives provided 76% cost savings, freed up Orum's SDRs to focus on live calling
  • Orum's proprietary dialing technology yielded 94% time savings
  • Orum's outbound meetings set increased by 120% and their SDRs created over $10M+ in new sales pipeline over the course of 90 days